Imagine this: your business has a new location in a vibrant neighborhood, and right now, you’re craving a steaming cup of coffee and a freshly baked cinnamon roll as you lazily scroll through your Instagram feed.
And then, a captivating post appears on your feed, featuring a picturesque local cafe in a quiet location less than a block away.
Intrigued, you decide to pay them a visit. And just like that, you find your latest hangout.
That’s the power of adding your own custom location to your Instagram bio. It connects your business with potential customers in your local area in an impactful way, boosting your visibility and, ultimately, skyrocketing your sales.
But how can you add a custom location on Instagram? Here’s how.
Adding your location to your Instagram profile can enhance your social media presence by providing context and personalization to your content.
It can help your Instagram followers know where you’re based, showcase travel experiences, and highlight your business location.
Sharing your location on Instagram adds a layer of authenticity. It can attract a location-specific audience, especially if you have a physical store and tag products in your Instagram posts.
Additionally, creating a location tag can be helpful for networking, collaborations, and connecting with like-minded individuals in your area.
Adding your location to your Instagram bio benefits your company in multiple ways. Here are three to consider.
Adding a location to your Instagram bio increases your discoverability, as people who search online for businesses in your area can find you in the search results. Because Instagram is likely to have better SEO than most small business websites, doing this is an excellent way to get found as it allows you to piggyback off Instagram’s notoriety.
People often like to know you’re a real business before interacting with you. One way to boost that perception of ‘realness’ is to add a location to your Instagram bio. This works because people know that a business with a physical location is less likely to be a fly-by-night firm. Just ask the 67% of people more likely to trust a local business than one that operates exclusively online.
More engagement on your Instagram account is excellent. But by itself, your engagement rate means nothing unless it translates to increased sales. In this sense, adding a location to your Instagram bio is a twofer. Because people know they can easily find you at a physical location, they will be more likely to buy from you if something goes wrong. It’s a powerful way to increase trust in your brand.
There are two primary ways to add a custom location to your Instagram bio.
You can change your location through your Facebook page to show up on the Instagram map or drop a link to your location in your bio.
The first method only works if you have an Instagram Business account, while the second works regardless of whether you have a Personal or Business account.
Let’s take a look at both methods.
This method will allow your business location to be displayed on the Instagram Map and tagged in posts and stories.
You must have an Instagram Business account and a Facebook page for this method to work. You must also have Facebook access to your page to add or change the address.
Check that you have those, and then proceed as follows:
This method works whether you have a personal or business Instagram account.
But it won’t work on your computer because editing links on your Instagram profile only works on mobile. You’ll see what we mean in a bit.
These are the basic steps:
Adding a custom location to your Instagram bio can help your followers and potential new followers know where you are based or your current location. It can provide context to your posts, especially if your content is location-specific or if you’re a business with a physical presence.
There are two methods for adding your own custom location to your Instagram profile. First, you can adjust your location through your Facebook page to show up on the Instagram map or drop a link to your location in your bio.
For the second option, search for a specific location on Google Maps and copy the location link. Then go to Instagram, edit your profile, add an external link with the copied location link, and refresh your profile to see the added location.
You can also use a third-party app like Zapier to add a custom Instagram location.
Instagram allows you to control the privacy settings of your custom location tag. You can choose to share your precise location or a more general location.
It’s important to be mindful of your privacy settings and only share the information you are comfortable with. Adjust your settings in the Instagram app to ensure your location is shared responsibly.
Yes, you can change your custom location on Instagram as often as you like.
This is useful if you are a frequent traveler or if you want to showcase different aspects of your life based on your location. Simply update your bio with the new location information to reflect your current whereabouts.
Adding your custom location to your Instagram bio doesn’t directly impact who sees your posts.
However, adding a custom location tag to your individual posts can make your content discoverable to users who search for or explore that location. This can potentially increase the visibility of your posts to a wider audience.
Instagram allows you to add only one custom location tag in your bio. If you want to highlight multiple locations, you can consider creating a brief list or mentioning your general region.
Alternatively, you can use the location feature when posting individual content to highlight different places or activities you visit.
It only takes five minutes, but adding a custom location to your Instagram bio can significantly increase your brand’s visibility, foster trust, and improve its perceived legitimacy in one fell swoop. It’s a quick win and an absolute no-brainer.
And whatever you do, be sure to use a relevant location and update it regularly — such as if you move or change your business address. This will help ensure that people can always find you no matter what.
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