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Advertising Budget Definition

Marketing Definitions

14 Aug 2019 • 1 min read • Austin Shong

Advertising Budget Definition

What is an Advertising Budget?

Advertising budget definition: advertising budget refers to the amount of money allocated by a brand to the creation, planning, and running of ads.

Advertising budgets are often dictated by a number of factors including – but not limited to – the following:

  • Media type: TV, radio, social media, etc.
  • Staff: external agencies, in-house agencies, employees, etc.
  • Type: managed advertising or self-serve advertising

There is no recommended advertising budget and it will vary based on brand, industry, niche, product, and customer needs.

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