Attribution modeling definition: attribution modeling is a set of rules that allows you to assign a value to the different stages of a customer’s conversion journey.
Attribution modeling is used for multi-channel marketing where potential customers interact with many different touchpoints, such as:
To discover which of those pages had the most influence on a customer’s decision to buy.
There are four main attribution models marketers use:
These attributions are assigned manually from interpreted data and are not assigned through machine learning or analytics software.
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