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Backlink Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin Shong

Backlink Definition

What is a Backlink?

Backlink definition: backlink is an SEO term; it refers to a hyperlink from a third-party website that points back to a brand’s website.

Backlinks are an important part of off-site optimization and inbound marketing.

Search engines – according to experts – see backlinks as a positive “vote” for the quality of a website, and therefore have a significant impact on search engine rankings.

Backlinks are acquired through methods like:

  • Content syndication
  • Content outreach
  • Guest blogging
  • Personal blog networks (PBNs)
  • Purchasing links

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