Brand consistency definition: brand consistency is the repeated delivery of a brand’s message across all customer touchpoints.
Brand consistency is crucial to aspects of branding, such as:
Each touchpoint – from social media through to customer service and point of purchase – should consistently deliver a version of a brand’s values and message.
This can help to set customer expectations and cultivate the broader narrative surrounding a brand.
For example:
Starbucks customers can visit one of their locations anywhere in the world and receive a consistent customer experience with their local store.
See also:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.