Brand governance definition: brand governance is the act of creating a clear vision, mission, and set of values for a brand; these work as a guide for a brand’s marketing efforts.
Brand governance – in the era of digital marketing – can be considered as:
For example…
Adidas’s brand statement can be defined as, “Impossible is Nothing”.
Adidas’s brand governance would be:
The method of sharing this method will differ on each platform – Instagram vs. LinkedIn vs, Facebook, etc. – but the core message remains the same.