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Clickbait Definition

Marketing Definitions

15 Oct 2019 • 1 min read • Austin Shong

Clickbait Definition

What is Clickbait?

Clickbait definition: clickbait is a term used to describe content with the sole purpose of getting people to click a link to a webpage, often under false pretenses.

Clickbait is most commonly used to drive traffic to content that generates income from advertising.

Clickbait typically consists of three elements:

  1. Provocatively written headlines
  2. Sensational images
  3. Content that doesn’t meet the expectations set

Content is only referred to as clickbait when it is of low quality or does not meet the promise made in the headline.

Some examples of clickbait headlines are:

  • A Man Takes A Single Rake to The Beach. And When You Zoom Out And See It… Mind BLOWN.
  • This Young Mother Has Something Serious To Say. You Might Not Like It, But You’ll Probably Love It.
  • Watch This Incredible Young Woman Render Jon Stewart Speechless

Facebook updates its algorithm in 2013 to reduce the organic reach of content that uses clickbait headlines which has deterred many marketers from the practice.


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