Community management definition: community management refers to the practice of monitoring, engaging and publishing content for a brand’s audience.
A brand’s community may be spread across multiple platforms, such as:
Brands need to take different – and sometimes unique – actions on each of these platforms, such as:
Community management encompasses many facets of marketing and often requires a nominated person or a cross-functional collaboration to effectively implement.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.