Content discovery definition: content discovery is a brand’s research, analysis, and identification of the types of content their audience would benefit from.
Content discovery’s aim is to help generate content ideas that either:
These ideas can be generated from a number of different sources including:
Content discovery is unique to each audience, organization, and industry and should be conducted using the resources and data available.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.