What is Content Distribution?
Content distribution definition: content distribution is the process of sharing and promoting a brand’s content through various media channels.
Content distribution can be done across three distinct categories:
- Owned channels: that belong to your brand
- Earned channels: that belong to a third-party
- Paid channels: that incur a specific cost
There are also overlaps between each of these categories.
Some examples of content distribution would be:
- Owned: sharing a post on your LinkedIn page
- Earned: a retweet from a popular media outlet
- Paid: a Facebook boosted post
Popularity of the term Content Distribution
Concept related to Content Distribution
Additional resources about Content Distribution
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media.
Start your 15-day free trial now.