Content marketing definition: content marketing is the process of creating and sharing content to engage, inform, entertain or grow a brand’s following.
Content marketing is a type of inbound marketing
It typically does not aim to directly promote a brand’s product or services. Instead, content marketing tries to engage, entertain, and inform.
It also has the ability to:
Content marketing strategies rely on a diverse, but targeted, range of content mediums to connect with an audience. These include the following:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.