Content strategy definition: Content strategy – also known as content marketing strategy – is the process of using assets to entertain, inform or educate members of the target audience.
A brand’s content strategy is built around a well-thought-out and consistently executed plan.
It aims to detail the:
Of each piece of content as it relates to a brand’s goal.
These goals usually focus on – but are not limited to – the following:
Brands of all sizes should have a content strategy in place to help guide their marketing decisions. Even just the addition of an editorial calendar can make a huge difference.