Conversion path definition: conversion path refers to the sequence of steps taken by a website user that lead to the brand’s desired end result.
Conversion paths are seen in hindsight by retracing the steps a user has taken to better understand what converted them into a customer.
For example:
Shopify sees a customer has followed the following path:
Shopify would need to look to see how many people had followed this same path to see if this was an outlier or a popular conversion path that needs to be optimized.