Direct marketing definition: direct marketing is where brands communicate messages straight to their target consumer.
Direct marketing is done using a wide range of media channels including:
Direct marketing is one of the most common types of marketing because its results can easily be measured, tested, and repeated with different demographics.
For example:
Blue Microphones sends out direct marketing emails to 5,000 podcasters for their new range of microphones.
Based on the number of responses (or sales) they see from this, they can determine their conversion rate and the effectiveness of this marketing channel.
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