Email marketing definition: email marketing is a form of direct marketing that sends marketing communications to a customer’s email address.
Email marketing is performed by sending messages to users who have opted-in to join a brand’s email list and receive marketing communications.
This can either be done in bulk to everyone on a list, or to segments that are separated based on demographics, interests, and behavior.
These emails can take on many forms, including:
For example:
MyFitnessPal sends out email marketing updates to its users to:
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