Engagement rate definition: engagement rate is a social media marketing metric that measures the number of interactions a piece of content has received.
Engagement rate is typically calculated based on:
The interactions are divided by the number of followers and then multiplied by 100.
For example:
Interactions vary depending on the content type and the social media platform being used. But, the most common interactions are:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.