Evergreen content definition: evergreen content refers to marketing materials that will always be relevant to your audience.
Evergreen content aims to cover ever-present topics and problems that are always going to be interesting, relevant and helpful.
Evergreen content may need updating occasionally as new research or insights unfold, but the subject matter will remain the same.
For example…
Canon could create evergreen content by answering common questions consumers have when buying a camera.
Like:
The content used to answer these questions – barring any radical industry changes – will be relevant now and in the distance future.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.