Exact match keyword: exact match keyword is a search engine advertising term that refers to displaying an ad only when a specific phrase is searched for.
For example:
Bose wants to increase sales of wireless running headphones.
They create a display ad to show in Google whenever someone enters the phrase, “wireless running headphones”.
Exact match keywords allow advertisers to target specific customers based on their interest in a specific product and their intent.
By choosing exact match keywords containing language like:
Advertisers can focus their budget on profitable searches with commercial intent.
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