Facebook live definition: Facebook live is a feature that allows pages and users to stream live videos to other people in the platform’s news feed.
Facebook live videos can be streamed from both mobile and desktop cameras enable brands to share in-the-moment events with their followers.
Brands have used this format in lots of creative ways including:
Facebook live videos are popular with users because they allow them to share reactions and comments that can be seen by the person streaming the video in real-time.
This encourages audience participation and engagement, which can result in a stronger affiliation with a brand and increase the power of brand storytelling.
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