Green marketing definition: green marketing is the process of marketing a product or based on its environmental and sustainable benefits.
Green marketing requires a marketing team to focus on aspects of the product or brand message including – but not limited to – the following:
Green marketing can be used in conjunction with brand storytelling to create a powerful narrative around the longevity of a brand and its mission.
For example…
Patagonia uses green marketing in their “We are in business to save our home planet” campaign, where they promote products and campaigns such as:
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