Impressions definition: impressions are a digital marketing metric that show how many people have seen a social media post or display ad.
Impressions calculate the number of people who have been exposed to a post on social media or a website.
For example:
Impressions only measure visibility. Therefore, impressions are equal regardless of how the user reacted to the post or ad.
This makes impressions an important metric and they provide the foundational number for other metrics, such as conversion rate and engagement rate.
Impressions can be seen using analytics tools, such as Loomly’s Advanced Analytics.
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