Inbound marketing definition: inbound marketing is a strategy that aims to attract people to a brand through content marketing.
Inbound marketing enables a brand to create content and use it to passively generate leads.
Inbound marketing achieves this by utilizing strategies such as:
For example:
TaylorMade Golf uses inbound marketing to raise awareness of their golf clubs.
When a user looks up a term like “how to choose a golf driver” their content displays:
This brings new leads to their website who, if they like their content, may join their sales funnel via their mailing list or following them on social media.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.