Keyword Planner definition: Keyword Planner is a tool provided by Google’s advertising platform; it shows keyword ideas and estimates of the traffic they will receive.
The Keyword Planner provides this information with the goal of helping advertisers to purchase display ads to show alongside specific search queries.
But the tool has been adopted by marketers to perform a wide range of content marketing functions including – but not limited to – the following:
For example:
At Loomly we use the Keyword Planner to research keywords to use in our blog content. These keywords help us to display for relevant searches in Google’s search engine.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.