Landing page definition: landing page, in marketing, refers to a standalone page created for the sole purpose of receiving website traffic.
Landing pages can be characterized as having:
They are most often used in advertising campaigns to capture traffic that has driven back to them. For example…
Facebook users who click this display advert from DUO:
Are directed back to a landing page that aims to capture their contact details in exchange for their guide to Phishing:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.