Mobile first definition: mobile first is a trend in website development that prioritizes the mobile experience over the desktop one.
Mobile first website creation – and, as a result, marketing – has grown since a period widely known as “Mobilegeddon”, where Google began to focus more on mobile devices.
Mobile users now make up a larger portion of internet users than desktop users; 58% of users accessed websites from mobile devices in 2018.
This has made mobile first much more important for marketers concerned with:
Especially after Google announced their platform would become mobile-first and prioritize mobile-friendly websites in its database.
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