Native advertising definition: native advertising refers to paid advertising content that looks, feels, and works like a platform or publication’s normal content.
Native advertising typically refers to content published on editorial websites such as:
They are made to blend seamlessly into the platform’s normal content – meaning to look “native” – but has really been paid for by a third-party.
For example:
Native advertising content is usually created by the advertiser, however, there are instances where the publication will create the content for a higher fee.