One to one marketing definition: one to one marketing – commonly called “personalized marketing” – is the process of using data to deliver personalized marketing messages.
One to one marketing uses data management software to gather information such as:
And uses that to select, send and target marketing messages and product recommendation that are best suited to the individual in question.
For example:
Meta’s Pixel enables one-to-one marketing by monitoring behavior on a brand’s website and targeting relevant products from a brand’s Facebook catalog based on what it observes.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.