Social media ROI definition: social media ROI is the way a brand measures the impact of their social media strategy on their corporate or marketing goals.
Typically this refers to the financial investment into the social media marketing budget. Depending on the size of a brand this will include factors such as:
The costs of these factors will be benchmarked against the return a brand sees. What counts as a return will vary based on current goals.
It could come in the form of:
The will need to be looked at on a case-by-case basis.
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