Video marketing is booming right now, fueled by people’s insatiable appetite for the format.
If you’re wondering whether to embrace video as part of your digital marketing strategy, then you’ll want to know about the different types of video marketing and how long a marketing video should be, right?
Read on as the Loomly Team answers all of your questions in this video marketing FAQ.
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Video marketing involves using video to promote or market your brand, product, or service.
You can use different types of video, such as how-to videos, explainer videos, and customer testimonials, to reach your audience, raise awareness, increase engagement, and drive sales for your marketing campaign.
There are 10 types of video marketing you can use to promote your brand:
Creating a video marketing strategy takes the same planning as any other marketing strategy:
People watch over a billion hours of video and generate billions of views on YouTube every day.
Furthermore, Zenith estimates that the average person will spend 100 minutes every day watching online videos in 2021 — almost 19% more compared to 2019:
These metrics alone underline why video marketing is important and should be part of your digital marketing strategy.
Video is a highly effective form of content for marketing, and its popularity has gone hand-in-hand with the rise of social media. Here are a few statistics:
Video ads give advertisers unique opportunities to engage and convert prospects better than standard image ads.
Both Amazon and eBay report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
Here’s why video ads are the future of digital advertising:
Here are five tips to help you create compelling, inspiring, and actionable online marketing videos:
The general rule of thumb is to keep most marketing videos under two minutes, but optimal video length varies depending on where you share or embed it and its objective.
Here are some video length stats:
Here are the five things you must do to plan successful video content:
Like most things, the short answer is: it depends.
Here are a few ballpark figures:
Outsourced marketing video production costs can range from $1,200 for a basic video to $50,000 for a premium video, while in-house solutions usually run less than $5,000 for the production equipment.
Creative Side Marketing shared the following video marketing costs comparison:
Summary of in-house video marketing costs
Summary of agency video marketing costs
Video marketing continues to grow in line with consumers’ love for video. It’s already proven to be an effective marketing medium. The only thing you have to decide is if, when, and how you should use video marketing.