YouTube is the second largest search engine and the second most visited site on the Internet. It’s popular across different countries and age groups, and features a diverse range of content.
But you’re probably wondering if YouTube is any good for marketing? And if so, how do you implement a YouTube marketing strategy?
Stay tuned as the Loomly Team answers these and more YouTube marketing questions.
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YouTube marketing is the practice of promoting brands and products on YouTube’s platform either by uploading valuable videos on your company’s YouTube channel or using YouTube ads.
If you’re thinking of starting to use video for your brand, or you’re already creating video content, then you can’t afford to ignore YouTube, as it’s the best social video channel.
Of course, video is also popular on other social channels like TikTok, Instagram, and Facebook, but YouTube has the edge.
It’s second only to Google as the most visited site on the internet and has its own powerful search engine so that users can easily find specific content.
In short, it’s a social media giant with endless opportunities for brands.
YouTube is an essential marketing tool for practically any brand in any industry. Here are three reasons why you should be marketing on YouTube:
In a word: YES.
YouTube marketing works throughout the sales funnel.
Top and Middle of the Funnel Video:
YouTube’s strengths—ease of consumption, emotional impact, and viral potential—make it an ideal medium for the top and middle of the funnel. Short films, webinars, how-to videos, and other informational video content can all be great tools for raising awareness and improving the perception of your brand.
Bottom of the Funnel Video:
According to animated explainer company Wyzowl, video marketing does well at driving conversions as well as awareness:
Follow these five steps to implement a successful YouTube marketing strategy for your brand:
These YouTube Marketing Tips from HubSpot might work better:
Inconsistency is one of the biggest mistakes new YouTubers make when they start their channel. It’s better to post one video each month rather than publishing a video every week, then taking an unexpected break of two weeks.
No matter how you choose to produce videos, you’ll need to make an upfront investment before you publish your first video. Digital information estimates the cost of DIY YouTube production may range from about $1,300 to $10,000.
It’s widely known that YouTube channels receive 68% of AdSense revenue from Google once they’ve generated enough traffic to bring in views consistently. That’s the key to building a YouTube channel – you may not make much money on your first few videos, but being consistent can be lucrative in the long run.
The cost of YouTube ads depends on a few factors, including watch time, audience targeting, and campaign objective.
On average, though, YouTube advertising costs are $0.10 to $0.30 per view or action, with an average daily budget of $10. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.
Video is huge right now. And YouTube is the best platform to build your video marketing strategy. Follow the tips above to get your YouTube marketing off the ground.