Social Media Manager

About Loomly

Loomly is an easy-to-use social media management platform that helps brands, agencies, and individuals reach new audiences and build their brand online. With Loomly, you can craft, optimize, schedule and analyze content across all your social channels from a single collaborative platform.

Since Loomly’s inception in 2015, we’ve seen rapid growth through a customer-first mentality, agile problem solving, and by leading with honesty, kindness, and transparency at every touchpoint. Loomly has become one of the leading social media management platforms in the world, and is currently the #1 highest ranked social media management software on G2.

Loomly is part of Traject, an innovative, fast-growing collective of marketing technology software companies designed to help marketers, digital agencies, and brands manage and grow their businesses. Traject’s mission is to democratize marketing so all companies can tell their stories, get discovered, and find new customers online.

Traject operates through 8 brands (Grade.Us, GatherUp, Sendible, PLANOLY, Traject Data, AuthorityLabs, Cyfe, and Loomly). We have over 170 employees and are headquartered in Seattle, Washington, with offices in Austin, Texas, and London, UK. We are backed by Alpine Investors, a people-first private equity firm.

How we Work

We are a small, fully remote team. We value our efficiency and effectiveness, leveraging autonomy and paying close attention to details. Our domain requires us to be flexible and adaptable. We take ownership of our work and truly appreciate valuable feedback. We're driven and self-motivated to succeed. We value rest and time-off — we're not into 50-hour workweek grinds.

About the Role

Reporting to the Sr. Director of Marketing, this addition to the Loomly Team will play a key role in the most important aspect of our success: our relationship with our audience and customers.

As Social Media Manager, you’ll be responsible for taking Loomly’s social content, engagement, and audience growth to new heights. You’ll lead Loomly’s social media strategy and execution to develop an industry-leading brand personality.

Key Responsibilities:

Content Strategy & Post Schedule

  • Work with the marketing team to develop a cohesive social media marketing strategy, with weekly brainstorming/planning sessions
  • Create, optimize and schedule content for Loomly’s Facebook, Instagram, Twitter, LinkedIn, and TikTok accounts (using Loomly’s platform of course!)
  • Conduct competitor and industry analysis on a regular basis to inform content strategy
  • Support overall content strategy

Ad Campaigns

  • Work with Performance Marketing to manage social media ad strategy and performance across platform

Outbound & Inbound Interactions

  • Own real-time responses to mentions, comments across all platforms
  • Conduct daily outbound interaction with relevant accounts to expand Loomly’s audience and establish brand authority

Community Management

  • Promote and manage Loomly’s user community
  • Assist with launching a Loomly customer beta program to test new features
  • Regularly engage with clients to establish brand champions and celebrate their achievements

Reporting & Analysis

  • Responsible for reporting audience and engagement growth across all platforms on a weekly and monthly basis
  • Build top-notch reports/dashboards and clearly identify results, trends and recommendations for future campaigns
  • Set quarterly goals to align with Loomly’s overall strategy
  • Must be based in the United States and comfortable working remotely
  • 3+ years of experience running high-growth social media accounts
  • Proven technical expertise across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube
  • Strong design skills, with an eye for detail and creating scroll-stopping visuals that are consistent with Loomly’s brand; familiarity with Canva a plus
  • Short-form video editing proficiency; experience producing optimized content for Instagram and TikTok
  • Experience developing creative assets and executing social media advertising campaigns on Facebook, Instagram, Twitter, LinkedIn and TikTok
  • Excellent grammar and copywriting skills
  • BS/BA degree in marketing or related field
  • Experience in the SaaS / Martech industries
  • Experience using social media management platforms
  • Experience with more than one brand or agency
  • You are detail-oriented and extremely well-organized
  • You multitask effectively and consistently meet deadlines
  • You’re a team player who prioritizes company goals over personal ego
  • You’re analytical and data-driven – you use quantitative data to build your business cases and determine priorities
  • You go the extra mile to produce excellent work
  • You know how to set your own goals and commit to what it takes to achieve them
  • You have an entrepreneurial spirit – willing to take risks and test new ideas
  • Impeccable integrity and ethical standards: self-aware, accepting, honest, open, and respectful of others
Compensation & Benefits
  • Salary: Competitive based on experience
  • Bonus: Competitive based on performance
  • Medical, dental and vision coverage
  • Employer-paid healthcare premiums
  • 401k match
  • FSA
  • Competitive PTO
  • Sick days and holidays
  • Travel: opportunities for team meetups throughout the year