Acquisition strategy definition: acquisition strategy – also known as a customer acquisition strategy – refers to a details plan that outlines how a brand will obtain new leads.
Acquisition strategies are a part of lead generation and look to outline the future practices – say, for the coming quarter – a brand is going to use.
An effective acquisition strategy will contain methods including – but not limited to – the following:
As long as the plan is detailed it can be tested, tweaked, and ultimately repeated in the future.