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Acquisition Strategy Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin Shong

Acquisition Strategy Definition

What is Acquisition Strategy?

Acquisition strategy definition: acquisition strategy – also known as a customer acquisition strategy – refers to a details plan that outlines how a brand will obtain new leads.

Acquisition strategies are a part of lead generation and look to outline the future practices – say, for the coming quarter – a brand is going to use.

An effective acquisition strategy will contain methods including – but not limited to – the following:

As long as the plan is detailed it can be tested, tweaked, and ultimately repeated in the future.

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