B2B definition: B2B is short for Business-to-Business; it refers to brands whose target market is other brands.
B2B brands promote their products, services, or information to other brands with a focus on helping them succeed with a particular aspect of their business.
Types of B2B services include:
For example:
Loomly is a B2B company because our brand success tool helps brands to effectively create and share their corporate communications.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.