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B2B Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin shong

B2B Definition

What is B2B?

B2B definition: B2B is short for Business-to-Business; it refers to brands whose target market is other brands.

B2B brands promote their products, services, or information to other brands with a focus on helping them succeed with a particular aspect of their business.

Types of B2B services include:

For example:

Loomly is a B2B company because our brand success tool helps brands to effectively create and share their corporate communications.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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