Bio definition: bio is short for biography. It refers to the area of a website page where a user or brand can include a description of who they are and what they do.
Biographies often contain useful marketing information such as:
That can showcase, and redirect to, relevant brand (or personal) information.
The most common places to find biographies are in/on:
For example, here is how Loomly’s bio displays on Instagram:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.