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Bio Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Bio Definition

What is a Bio?

Bio definition: bio is short for biography. It refers to the area of a website page where a user or brand can include a description of who they are and what they do.

Biographies often contain useful marketing information such as:

  • Links to a website
  • Product information
  • Current offers or promotions

That can showcase, and redirect to, relevant brand (or personal) information.

The most common places to find biographies are in/on:

  • Blog posts
  • Social media profiles
  • About pages
  • Forum user pages

For example, here is how Loomly’s bio displays on Instagram:


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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