Brand Switching Definition | Loomly Blog

Written by Austin Shong | Oct 14, 2019 4:00:00 AM

What is Brand Switching?

Brand switching definition: brand switching is when a consumer stops buying from one brand and chooses to buy from a new one.

Brand switching can vary in severity and impact on a brand’s goals from industry to industry.

For example:

It is typical for consumers to switch grocery stores based on convenience
It is damaging for SaaS companies to lose subscribers to their competitors

Brand switching is influenced by a number of personal factors, including:

Customer needs
Customer service experience
Offers and deals
Technological changes
Political views
Household factors

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Popularity of the term Brand Switching

Concept related to Brand Switching

Brand safety

Additional resources about Brand Switching

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