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Brand Switching Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin shong

Brand Switching Definition

What is Brand Switching?

Brand switching definition: brand switching is when a consumer stops buying from one brand and chooses to buy from a new one.

Brand switching can vary in severity and impact on a brand’s goals from industry to industry.

For example:

  • It is typical for consumers to switch grocery stores based on convenience
  • It is damaging for SaaS companies to lose subscribers to their competitors

Brand switching is influenced by a number of personal factors, including:

  • Customer needs
  • Customer service experience
  • Offers and deals
  • Technological changes
  • Political views
  • Household factors

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