Buyer persona definition: buyer persona refers to a fictional person that has been created to represent the demographics, traits, and key behaviors of a brand’s larger target audience.
Buyer personas allow marketers to tailor their marketing messages to one specific person; this helps ensure marketing messages are tailored.
They also help marketers to choose the correct:
Buyer personas can be created in many different ways, but they typically draw from:
They are usually presented with a name alongside in-depth descriptions of the person, their characteristics, their likes and dislikes, and sometimes even a fictional backstory. They always come with a name.
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