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Buyer Persona Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin shong

Buyer Persona Definition

What is Buyer Persona?

Buyer persona definition: buyer persona refers to a fictional person that has been created to represent the demographics, traits, and key behaviors of a brand’s larger target audience.

Buyer personas allow marketers to tailor their marketing messages to one specific person; this helps ensure marketing messages are tailored.

They also help marketers to choose the correct:

Buyer personas can be created in many different ways, but they typically draw from:

  • Customer feedback
  • Customer insight
  • Competitor intelligence
  • Focus groups
  • Market research

They are usually presented with a name alongside in-depth descriptions of the person, their characteristics, their likes and dislikes, and sometimes even a fictional backstory. They always come with a name.

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Popularity of the term Buyer Persona

Popularity of the term Buyer Persona

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