Conversion rate definition: conversion rate is the percentage of people that completed the desired action on a brand’s website, based on the total number of webpage visitors.
Conversion rates are used to measure the effectiveness of marketing elements such as:
There is no one-size-fits-all industry benchmark for conversion rates; it is highly dependent on goals, industries, and target audiences.
Conversion rates are calculated like this:
Conversions / Page Traffic x 100 = Conversion Rate
For example:
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