Skip to content

Conversion Rate Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin shong

Conversion Rate Definition

What is Conversion Rate?

Conversion rate definition: conversion rate is the percentage of people that completed the desired action on a brand’s website, based on the total number of webpage visitors.

Conversion rates are used to measure the effectiveness of marketing elements such as:

There is no one-size-fits-all industry benchmark for conversion rates; it is highly dependent on goals, industries, and target audiences.

Conversion rates are calculated like this:

Conversions / Page Traffic x 100 = Conversion Rate

For example:

  • Front received 1000 visitors to their blog on Monday.
  • 20 of those people joined their mailing list.
  • 20 / 1000 x 100 = 2
  • Their conversion rate is 2%

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Conversion Rate


Concept related to Conversion Rate


Additional resources about Conversion Rate


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?