Cross Channel Marketing Definition | Loomly Blog

Written by Austin Shong | Aug 21, 2019 4:00:00 AM

What is Cross Channel Marketing?

Cross channel marketing definition: cross channel marketing is when a brand offers a consistent customer experience across all channels and touchpoints.

The idea of cross channel marketing is that users can transition between channels without any loss of functionality.

For example:

A customer starts the process of buying a pair of shorts from Chubbie’s desktop site
They get distracted and do not finish the process
Chubbies send them an abandoned cart email
They open this email on their mobile phone
The link takes them to a mobile version of the checkout
They complete their purchase

The seamless transition from desktop to mobile is cross channel marketing in action.

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