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Cross Channel Marketing Definition

Marketing Definitions

21 Aug 2019 • 1 min read • Austin Shong

Cross Channel Marketing Definition

What is Cross Channel Marketing?

Cross channel marketing definition: cross channel marketing is when a brand offers a consistent customer experience across all channels and touchpoints.

The idea of cross channel marketing is that users can transition between channels without any loss of functionality.

For example:

  • A customer starts the process of buying a pair of shorts from Chubbie’s desktop site
  • They get distracted and do not finish the process
  • Chubbies send them an abandoned cart email
  • They open this email on their mobile phone
  • The link takes them to a mobile version of the checkout
  • They complete their purchase

The seamless transition from desktop to mobile is cross channel marketing in action.

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