CTR Definition | Loomly Blog

Written by Austin Shong | Oct 17, 2019 4:00:00 AM

CTR definition: CTR is short for Click-Through Rate; it refers to the number of people who clicked a link based on the number of total impressions.

CTR can be applied to any piece of content that aims to get users to visit another webpage, such as:

Search engine results
Social media updates
Landing pages
Sales pages
Blog posts

For example:

Loomly shares a blog post on Facebook.
It is seen by 1000 people
100 people click through to the post
Loomly has a CTR of 10%

CTR is typically calculated automatically by an analytics tool or URL shortener.

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