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CTR Definition

Marketing Definitions

17 Oct 2019 • 1 min read • Austin shong

CTR Definition

CTR definition: CTR is short for Click-Through Rate; it refers to the number of people who clicked a link based on the number of total impressions.

CTR can be applied to any piece of content that aims to get users to visit another webpage, such as:

For example:

  • Loomly shares a blog post on Facebook.
  • It is seen by 1000 people
  • 100 people click through to the post
  • Loomly has a CTR of 10%

CTR is typically calculated automatically by an analytics tool or URL shortener.


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