Loomly Blog

Digital Asset Management Definition | Loomly Blog

Written by Austin Shong | Nov 11, 2019 5:00:00 AM

What is Digital Asset Management?

Digital asset management definition: digital asset management – commonly called DAM – is a system for storing digital files and folders.

It provides a singular online location so that teams can easily access files, such as:

  • Images
  • Videos
  • Audio files
  • Documents

Having a digital asset management system in place has a lot of benefits for both normal and cross-functional teams.

DAM can:

  • Reduce bottlenecks
  • Save time
  • Speed up workflows

Loomly’s brand success tool offers a Digital Asset Management platform as standard.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Digital Asset Management

Additional resources about Digital Asset Management

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.