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Digital Asset Management Definition

Marketing Definitions

11 Nov 2019 • 1 min read • Austin shong

Digital Asset Management Definition

What is Digital Asset Management?

Digital asset management definition: digital asset management – commonly called DAM – is a system for storing digital files and folders.

It provides a singular online location so that teams can easily access files, such as:

  • Images
  • Videos
  • Audio files
  • Documents

Having a digital asset management system in place has a lot of benefits for both normal and cross-functional teams.

DAM can:

  • Reduce bottlenecks
  • Save time
  • Speed up workflows

Loomly’s brand success tool offers a Digital Asset Management platform as standard.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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