Drip marketing definition: drip marketing is the process of sending pre-written, automated messages to customers, that are triggered by actions or specific types of behavior.
Drip marketing is typically used in email marketing.
How a consumer joins the mailing list and their subsequent interactions determines the future communications they receive.
Drip marketing relies on “triggers” that are activated by certain interactions with the email they have received. This is typically done with a tracking pixel.
For example…
A female customer joins the Nordstrom mailing list:
Brands can stop at any point in the process depending on how comprehensive their drip campaign marketing is.